Benefits of branded specification sections in Masterspec

NEUTRAL OWNERSHIP
CIL (Masterspec) is industry owned (NZIA and RMBF are equal shareholding organisations) and is seen as a credible and neutral organisation. It has a growing subscriber base in excess of 1,200 subscribing offices.

BRANDED PRODUCTS INCLUDED IN PROJECT SPECIFICATIONS
Having a branded Masterspec section covering your product range is a powerful way for you to achieve the first critical step in getting your products used on projects - having them included in project specifications.

IMMEDIATE AVAILABILITY
Branded specification sections are distributed in an appropriate and immediately usable form, as an integrated part of the Masterspec specification systems. When a project designer decides on products, building systems and quality standards they are presented with the option of your branded specification section right there and then on their computer.

DIRECT BENEFITS TO SPECIFIERS THROUGH BRANDED SPECIFICATION SECTIONS
Branded sections offer specifiers:

  • Efficiency: Branded specification sections have already been pre-customised and can be fully integrated into a project specification with a single click, and

  • Risk management: The product manufacturer, assisted by CIL's industry knowledge, have poured their respective expertise into the section.

MINIMISED SUBSTITUTION
Due to their integrated nature, branded specification sections provide increased certainty that the specified product will be used on site. Where appropriate a non-substitution clause can be added.

INTEGRATED SYSTEM WITH DIRECT ACCESS TO SUPPLIER'S WEBSITE
Masterspec Link brings together specifiers and product suppliers in an interactive internet arena . As part of Link specifiers are provided with pre-set Weblinks to specific pages of your website, allowing them to gain current and additional information when evaluating your product offering.

MARKETING SUPPORT
A branded specification section is a valuable ingredient in your company's overall marketing mix. Exclusivity is not offered as specifiers demand the ability to make a considered choice from a range of products. However, having a branded section underlines your product's technical merit.

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