Masterspec
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Trusted by 450+ Manufacturers Across NZ

Get Noticed & Get Specified with Masterspec

Specifiers all over New Zealand rely on Masterspec for technical specifications on products & systems for their projects.
Get your information in front of 8,500+ architects, engineers, designers, urban & landscape architects.

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Product Partner Dashboard
 
Trusted by leading suppliers and manufacturers across NZ
Join the 450+ satisfied Product Partners of Masterspec

The Challenge of Every Supplier

Are you a construction supplier or manufacturer struggling to get specified or get in to more projects in the New Zealand market?

Your products may be unseen to specifiers searching for trusted solutions. Missed project opportunities, limited visibility, and being passed over for competitors costs you valuable leads and growth. Don't let your products be overlooked by construction professionals who need them most.

Why Becoming a Masterspec Product Partner is Part of the Solution

Masterspec Product Partners gain stronger visibility, brand trust, and exclusive tools to increase likelihood of specifications.

Be seen and chosen. As a Product Partner, your technical sections allows smooth industry integration, making it easy for specifiers to select your products and systems for their projects.

Plus, with Partner Metrics, you get measurable analytics to:

  • Understand how often your products are being specified
  • Identify what your market share of specification is
  • The project types your products are being specified into

Your Competitive Advantage — Branded Work Sections

Masterspec offers Product Partners the benefit of branded work sections—pre-written specifications, meticulously crafted and customised for your products or systems.

Each branded work section is authored and continually updated by Masterspec’s experienced in-house editorial team. They ensure your specifications not only showcase your products accurately, but also meet the latest New Zealand building codes and standards.

With dedicated branded work sections, your products are visible, up-to-date, and readily trusted by specifiers. Take the guesswork out of specification, and put your products at the forefront of project decisions with Masterspec.

Supplier Expert Support for Specifications — Work Section Support

Work Section Support empowers specifiers to reach out directly to Product Partners for expert help, while they’re writing specifications in Masterspec.

If a specifier encounters questions, confusion, or any roadblocks in the middle of creating a specification, they can easily consult Product Partners for personalised guidance. This direct collaboration ensures specifiers get the answers or advice they need, reducing delays and helping them to specify your products correctly and confidently.

With Work Section Support, you’re not just providing a branded work section, you’re actively partnering with specifiers to streamline the specification process and make sure your products are considered at every step.

Smarter Environmental Compliance Made Simple with eCert

eCert is your solution for managing and showcasing your product's environmental certifications, all in one place within Masterspec.

Stay up to date by regularly reviewing your eCert content, ensuring your certifications, statements, and supporting documents are always current and accurate. With eCert, you make sustainable documentation maintenance easy for you and your specifiers.

Other Masterspec Product Partner benefits include

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Reach More Specifiers

Feature your products directly where thousands of industry professionals make their specification decisions, increasing your visibility and reach.

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Showcase Compliance & Quality

Display your up-to-date certifications, documentation, and compliance credentials in one trusted location, preferred by specifiers.

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Drive Credibility & Trust

Be recognised as an industry-leading supplier. Masterspec verification signals quality and reliability to specifiers.

 
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Enhance Product Support

Engage directly with specifiers through Work Section Support, helping them specify your products correctly and confidently.

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Stay Ahead with Regular Audits

Benefit from ongoing audits and maintenance, ensuring your information and products are always relevant and current.

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Grow Your Market Opportunities

Build relationships with specifiers, and unlock more opportunities by being a trusted Masterspec Product Partner.

 

 

What Product Partners say

Real feedback from manufacturers improving their visibility with Masterspec.

"From start to finish, the team at Masterspec exhibited the highest level of professionalism, expertise, and attention to detail throughout the process. Their deep understanding of the construction industry and knowledge of building codes and regulations allowed them to represent ACMF's products into their database." Read more

- Marius Koen Department Head, ACM Fabricators Ltd

"Because we have a large range of technical systems and products, most often a new design is required for each client and each project, Work Section Support makes it very simple for clients to contact us for a step by step guide and specification help". Read more

- Justin Earl Height Safety System Consultant, Alta Safety Ltd logoAlta Safety (previously PBI Height Safety)

“The Masterspec technical team have been very professional, showing a high level of understanding of the building code and systems. They have also shown a great level of patience as we all meticulously went through the specification making amendments to ensure that the document was of the highest quality.” Read more

- Adam Jackson General Manager, Allproof Industries

On-boarding process

A clear, guided path from kickoff to being specification-ready.

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1. Kickoff & goals

We confirm your product scope, sign the agreement, and confirm the CBI.

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2. Content review

We audit your technical documents and supporting certifications for completeness and confirmation of compliance to the NZ building code & standards.

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3. The writing process

Clear, trusted specifications delivered, expertly written by a dedicated Technical Editor then published directly into the Masterspec library for immediate industry use. Powered by project-tested systems, your work sections are create for accuracy, clarity, and compliance.

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4. Go live & support

Your work section and supporting documentation goes live with notifications to thousands of specifiers in Masterspec NOTES and though our social media channels. Training is provided in multiple formats for you and your team anytime. And our free and dedicated partner support team is available to you 5 days a week.

FAQ

Quick answers to common questions.

How long does the onboarding process take?

Our onboarding process typically takes 8 to 10 weeks, this though heavily depends on the complexity of the product.  We can give you a better idea once we are underway. During this period, we complete the project scope, conduct a technical review of your documentation, draft your work section, and carry out a quality‑assurance process prior to sign‑off. Because the process relies heavily on the quality and completeness of your documentation, this can influence overall timing.


How do we start the process?

To initiate the process, we require all relevant technical information, along with a signed agreement. You will receive an email outlining the steps and providing all necessary instructions to get started.


How much time do we need to allocate to Masterspec?

In the first instance, we will need you to nominate a product manager to ensure your work section accurately reflects your technical documentation. We then require just a few hours from a dedicated marketing resource someone familiar with, and with access to marketing assets and technical content to establish your eCert, mDocs, and miproducts credibility and presence.

We cannot emphasise enough how important this content is in supporting your work section commitment. Once your section is live, it is important to keep your product information, documentation, and marketing materials current. We recommend reviewing these periodically throughout the year.


Do you provide a Marketing service?

Masterspec functions as a technical library, hosting your work sections for specifiers to use in their projects. Specifiers select products based on suitability for their project conditions and a range of key design factors.
Masterspec is a trusted and critical industry SaaS tool. We do not provide additional paid promotional activities within this working platform. However, we do ensure specifiers are aware of your newly launched work section through our highly regarded, information-based monthly eDM, Masterspec NOTES, delivered directly to specifiers’ inboxes.

Importantly, your product is now accessible to specifiers while they work. This means your new work section and miproducts listings are visible to them as they actively undertake the process of specifying.
We also support this with a dedicated post to our social media audience and encourage you to do the same. You can view previous editions of Masterspec NOTES here, along with our LinkedIn and Instagram profiles.


Can we use Masterspec's logos on our website and in our social media?

As a Masterspec Product Partner, you are welcome to use our logos across your website and written communications. We also encourage you to host your Masterspec Partner page link on your website for visibility.


Where do we host our CAD/BIM files?

Masterspec provides written specifications; therefore, your CAD and BIM files should be hosted on your own website as the single source of truth. Masterspec connects specifications to the specifier’s Revit or ArchiCAD model through MasterKey, ensuring seamless integration.


Do you provide training and reviews?

Yes, we provide training and review services at no cost during onboarding and the go‑live phase. Additional training resources are available in the Partners Portal. We also conduct an annual review to discuss your performance metrics and can train your sales team to use Masterspec as an everyday business tool.


How do we maintain our work section?

To update your work section, simply notify us of the required changes and provide the latest technical information. We will implement the updates and publish the revised section. You are responsible for maintaining and uploading your technical documentation and marketing materials.

 

Ready to be specified?

Join the 450+ manufacturers who have transformed their specification strategy.